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Digital Marketing Specialist  (Open)

• Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns.
• Designs build and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Evaluate emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience Requirements:

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, WebTrends, SEMRush, ahref, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

Social Media Marketing Specialist  (Open)

• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Social Media Marketing Specialist Skills:

• Social media skills
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy

Search Engine Optimisation (SEO) Specialist  (Closed)

• Develops SEO recommendations based on data-driven analysis.
• Leads all SEO initiatives, including on-page, off-page, content, and technical strategies.
• Builds and presents analytics reports, site audits, keyword analysis reports, and competitive analysis reports to company executives.
• Collaborates with colleagues from other departments and advises them on SEO best practices.
• Excels at multitasking and project management.
• Meets deadlines and thrives in a fast-paced work environment.

SEO Specialist Skills: 

• Knows how to use popular SEO tools, Google tools, and content management software.
• Communicates effectively and has excellent written and verbal presentation skills.
• Learns quickly and enjoys taking on new challenges.
• Works well independently and with colleagues.
• Knows basic HTML and CSS skills.
• Uses qualitative and quantitative analysis to guide SEO strategies.