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Digital Marketing Specialist (Open)
- Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns.
- Designs build and maintain our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spending and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Evaluate emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience Requirements:
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, WebTrends, SEMRush, ahref, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
Social Media Marketing Specialist (Open)
- Contributes to marketing strategy by leveraging social media to identify and acquire customers.
- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
- Maintains online relations with customers by organizing and developing specific customer-relations programs.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Social Media Marketing Specialist Skills:
- Social media skills
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing Processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Familiar with financial planning and strategy
Search Engine Optimisation (SEO) Specialist (Closed)
- Develops SEO recommendations based on data-driven analysis.
- Leads all SEO initiatives, including on-page, off-page, content, and technical strategies.
- Builds and presents analytics reports, site audits, keyword analysis reports, and competitive analysis reports to company executives.
- Collaborates with colleagues from other departments and advises them on SEO best practices.
- Excels at multitasking and project management.
- Meets deadlines and thrives in a fast-paced work environment.
SEO Specialist Skills:
- Knows how to use popular SEO tools, Google tools, and content management software.
- Communicates effectively and has excellent written and verbal presentation skills.
- Learns quickly and enjoys taking on new challenges.
- Works well independently and with colleagues.
- Knows basic HTML and CSS skills.
- Uses qualitative and quantitative analysis to guide SEO strategies.
Our Recruitment Process
The recruitment process begins with the submission of CVs, followed by phone screening, and a final interview.